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Direct outbound is dead! Sequencing is dead. Your every follow up should nurture the prospect. First message value Second message case-study third follow up is a dinner invite 4th follow up is like 5th follow up is viewing your posts 6th is free credits for the audience you belong to. Getting your prospects attention is harder than ever. You cannot expect scaled outbound to work - especially if you are in B2B selling SaaS or Services You are competiting for attention, better value provision and messaging than your competitors. You HAVE to be focussed that you are reaching out to customers who have a pain point and are willing to talk. Step 1 - is getting attention, trust and brand Step 2 - providing value.