OpenFunnel v Rox
Why customers chose OpenFunnel over Rox
TL;DR
-
Activity-First vs. Account-First Search
Ask plain-English questions (“Insurance firms adopting AI for debt collection”) and OpenFunnel finds net-new companies instantly. Rox forces you to upload a list first. -
OpenFunnel Signals can’t be obtained from ChatGPT (but Rox Signals can)
Deep job-posting spikes, LinkedIn interactions, press filings, browser-agent workflows — all unavailable to Rox’s ChatGPT-plus-Google approach.
Activity-First Search & Discovery
OpenFunnel doesn’t need account names to start with—it starts with activity search.
Our agents scan the live internet and help you search activities like.
“Insurance Companies that are looking to integrate AI for automated debt collection”
Why Activity-First Search might fix your outbound -
Head-to-Head Snapshot
| OpenFunnel | Rox | |
|---|---|---|
| Signal /Activity First Search | Yes | No, Import Accounts |
| Signals Available | Deep Job Postings, LinkedIn, Linkedin Sales Navigator, Twitter/X, GitHub, SEC filings, 10-k reports, Google Search, Browser Agents | No Signals |
| Unique Insights Not Indexed by Chatgpt Deep Research | Yes - linkedin inetractions, github interactions, deep job postings are not indexed well by google | No, Chatgpt + Google Search |
| Real-Time | Daily monitoring of custom signals and new accounts; pushes to Slack/CRM instantly | Daily monitoring of existing accounts (daily google search) |
| Primary Use Case | Net-new pipeline and unique research of existing accounts more than ChatGPT Deep Research | Organized Research you would get from Chatggpt on existing set of accounts |
Why Teams Replace Rox with OpenFunnel
- Activity-First Discovery – Spot new logos the moment they act (e.g., companies “Scaling LLM Infra and to reduce GPU costs”).
- Unique Signals and Research – OpenFunnel can find competitor interactions, conference attendance and many other non-indexed signals giving GTM teams the alpha over competitors
Example Query
Ask: “Insurance Companies that are looking to integrate AI for automated debt collection”
OpenFunnel returns: 14 net-new insurance companies matching the activity with reasoning, debt collectors hiring spikes, Linkedin profiles of ICPs at the companies interacting with competitors
Rox requires: To Upload those 14 domains first, then hope to do ChatGPT Deep Research + Linkedin Sales nav Insights
Ready to Watch It Work?
Book a 15-minute demo. We’ll surface a live signals that are not in your CRM, autonomously surface new high intent accounts with reasoning, and map the accounts in real-time.