OpenFunnel v Sumble
Why customers choose OpenFunnel over Sumble
TL;DR
OpenFunnel analyses all live buying signals—hiring surges, LinkedIn activity, press releases, conference lists, tech-stack traces, and any custom workflow you define—then lets you interrogate them with native Agentic Search, surfacing account-level intent you can act on today.
Sumble tags individual job boards with static keywords. It captures no other signals, can’t merge activity across sources, and offers no search beyond filters, so the “insight” never rises above a single posting.
Technographics is not a Signal
- A tag such as “Uses Snowflake” merely confirms a tool in the stack.
- It tells you nothing about timing—the role could be backfill, the budget already spent, or the project completed.
- Arriving without current-activity context means trying to displace an entrenched vendor—high effort, low win-rate.
How Sumble Works — and Where It Stops
| Step | Details | Limitation |
|---|---|---|
| Scrape job boards | Captures title & description | No other data sources |
| Apply keyword tags | “Python,” “Snowflake,” “Salesforce,” etc. | Technographics don’t reveal intent |
| Expose filters | Downloadable list / UI filter | No reasoning, no aggregation |
Key gaps
- No account-level view – one posting = one “signal.”
- Lack of reasoning – keywords ≠ intent.
- No multi-signal context – ignores LinkedIn moves, twitter activities, social listening, google announcements, product launches, funding, etc.
- Basic filters, no Agentic Search – can’t answer questions like
“Which SaaS firms hiring their first on-prem engineer also raised capital in the last 30 days?”
How OpenFunnel Solves the Problem
| Layer / Feature | What It Does |
|---|---|
| Continuous Crawls | LinkedIn, job boards, press releases, SEC, conference sites, tech trackers + any site via Browser Agents |
| Reasoning Engine | Links related events (hires, funding, stack changes, social activity) into a single account-level narrative |
| Surge & Sequence Detection | Flags when activity clusters within a window (e.g., “first on-prem engineer → enterprise CSM → 12 AEs”). |
| Native Agentic Search | Ask plain-English questions across all signals (e.g., “Show AI-infra startups hiring for SOC 2 compliance roles.”) |
| Real-Time Delivery | Pushes signals—and Agentic Search answers—to Slack, CRM, or email within minutes. |
Head-to-Head Snapshot
| Capability | OpenFunnel | Sumble |
|---|---|---|
| Signal sources | Hiring, LinkedIn, SEC, press, tech-stack, conferences, custom Browser Agents | Job-posting keywords only |
| Account-level aggregation | ✔ Combines multiple signals into one insight | ✖ None |
| Data freshness | Minutes (live crawls) | Weeks – months |
| Reasoning across events | ✔ Infers strategy & timing | ✖ Tag match only |
| Surge detection | ✔ | ✖ |
| Agentic Search | ✔ Native, natural-language qualification for any company | ✖ None |
| Custom workflows | ✔ Any site / process | ✖ |
| Typical outcome | Engage early, shape decisions | Arrive late, limited influence |
Bottom Line
Static keyword tags show what a company did last year.
OpenFunnel’s multi-signal reasoning and native Agentic Search show what they’re about to do next—and put you in the deal before competitors even notice.