TL;DR
- OpenFunnel is activity-first with a reasoning layer. It monitors the public web—hiring, LinkedIn moves, social posts, filings/press, event rosters, and technographic/page changes—and supports custom checks via Browser Agents. It then infers buying intent and timing by combining multiple signals.
- Common Room unifies signals from sources like LinkedIn, GitHub, Slack/Discord, job listings, and job changes to help teams alert and segment.
- Note: OpenFunnel does not use PLG/website-visit intent (no pixels, no reverse-IP, no product telemetry).
Head-to-Head Snapshot
| Capability | OpenFunnel | Common Room |
|---|---|---|
| Discovery approach | Activity/signal-first with natural-language search and Browser Agents to watch public pages/workflows. | Connects multiple sources and surfaces activity via segments and alerts. |
| Sources (examples) | Deep job posts, LinkedIn moves, public social, SEC/press, conference lists, technographic/page changes, plus any public site via Browser Agents. | LinkedIn, GitHub, Slack/Discord, job listings, job changes, and other integrated sources. |
| Signal synthesis | Reasoning layer assembles multi-signal evidence into a clear “why now.” | Filters/segments; documentation does not emphasize cross-signal LLM reasoning. |
| Custom workflows | Yes — automate niche checks on public sites (e.g., pricing page changes, new case studies, partner directory updates, review deltas). | Playbooks + integrations; not positioned for arbitrary browser automation. |
| Output for GTM | ICP-qualified, signal-rich accounts & people with ready-to-use hooks; can split micro-audiences based on follow-ups. | Segments, alerts, and unified profiles to activate across GTM tools. |
| PLG/visit intent | Not used (no pixels, reverse-IP, or product telemetry). | Varies by setup/integrations. |
Why Teams Choose OpenFunnel
- Find signals outside standard integrations. Browser Agents watch public sources many tools don’t index (agendas, niche forums, partner directories, changelogs).
- Less keyword chasing, more inference. Multi-signal reasoning elevates accounts with a concrete why now, not just a term match.
- Hands-off monitoring. Define the activity once; OpenFunnel keeps the audience fresh and syncs qualified results to your GTM tools.
What OpenFunnel Doesn’t Do
- No PLG/website-visit intent. We do not place pixels, do reverse-IP, or ingest product telemetry.