OpenFunnel v Amplemarket
Why customers chose OpenFunnel over AmpleMarket
TL;DR
OpenFunnel is activity-first search & built for finding in-market accounts: Just type in any natural-language idea—“French SMBs scaling their global contractor team”—and our reasoning agents merge live hiring surges, LinkedIn social listening, Competitor Interactions, G2 reviews, SEC filings, browser-agent scrapes, and more into one coherent signal stacked view of an in-market company, already enriched with the right people so you can launch outreach in a click. OpenFunnel comes with integrated agentic research.
Amplemarket is contact-first & rigid signals: Amplemarket is mostly known for outreach and sequencing - signals are an add-on. They have pre-set signals which don’t allow you to innovate and experiment on signal plays. Their preset signals don’t stack up and are not advanced enough to indicate an account is in market for your product.
Read more on why signal stacking matters here
OpenFunnel helps to define any imaginable custom signal and use any tool for outreach, Amplemarket is great at sequencing and outreach
Head-to-Head Snapshot
| OpenFunnel | Amplemarket | |
|---|---|---|
| Search Paradigm | Natural-language “activity search” powered by a reasoning model | Database filters + a fixed menu of “Buying Intent Signals” |
| Signal Coverage | Deep job posts, LinkedIn interactions, browser-agent scrapes, SEC/press filings, conference lists, tech-stack traces, G2 reviews—anything you describe | Pre-set signals: job-change alerts, funding/news, head-count growth, competitor G2 reviews & LinkedIn engagement |
| Customisation | Unlimited—write a prompt or design a browser workflow; no code needed | Limited to Amplemarket’s built-in signals |
| Aggregation & Context | All triggers stack up into a single account timeline with why-this-matters reasoning | Events arrive one prospect at a time; no automatic account aggregation |
| Data Freshness | Live crawl; events often surface within minutes | Unknown |
Where OpenFunnel Pulls Ahead
- Truly custom signals. You can ask for “Series-B fintechs opening a Paris office and hiring their first SOC-2 lead”—OpenFunnel’s reasoning agents chain multiple data sources until the answer is found.
- Account-level intelligence. Multiple weak signals (new funding + remote-expansion social posts + G2 review of a competitor) are auto-stacked so reps see one story, not five siloed notifications.
- Browser agents for the edge cases. Need every company listed on the YC S25 “Top 25” blog? or everyone leaving reviews on Rippling’s G2? Describe the workflow once; the agent repeats it at scale.
- Flexible downstream use. Push enriched contacts to HubSpot, MailMoto, or your own sequencer—OpenFunnel doesn’t lock you into one outreach UI.
Bottom Line
If your go-to-market hinges on discovering accounts the moment they show buying intent—and you want to define that intent in your own words—OpenFunnel offers a wider signal palette, a reasoning layer, and account-level roll-ups that Amplemarket simply doesn’t attempt. If you mainly need a solid database plus an email/Linkedin outreach engine with a few predefined alerts, Amplemarket will work—but you’ll leave first-mover advantage on the table.