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Overview

OpenFunnel can stream people and account campaigns — with full signal context, emails, and LinkedIn — straight into any Clay table. You can hook each OpenFunnel campaign to a different Clay table using unique webhooks.

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Step 1 – Create a Clay table & webhook

  1. In Clay, click New Table and create (or open) the table where you want data to land.
  2. Click Add Source → Webhook and copy the Webhook URL Clay generates.
  3. Need help? See Clay’s Webhook Integration Guide.

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Step 2 – Connect the Clay table to an OpenFunnel campaign

  1. In OpenFunnel, click Sync to CRM.
  2. Paste your Clay Webhook URL.
  • People campaigns → Sync people info, signal context, contact info, and outreach message to your Clay Table.
  • Account campaigns → Sync account info, signal context, and contact info to Clay your Clay Table.

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Step 3 – Map incoming data to columns (one-time setup)

When the first rows appear in Clay:
  1. Open the table.
  2. Click + Add as Column on each new field (e.g., Signal Context, OpenFunnel Email Body 1, OpenFunnel LinkedIn Message 2).
After mapping once, Clay will auto-populate those columns on every sync.

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Step 4 – Enable Auto-Sync (Optional)

Turn on Auto-Sync in OpenFunnel so that when new people or accounts are added to your campaign (e.g., from daily-running signals), they automatically sync to your Clay table!