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Overview

OpenFunnel can stream prospects, along with OpenFunnel‑generated outreach messages and signal context — straight into Clay, so your research, enrichment, and outbound stay in one clay table. This is a quick, one‑time setup (⌚ ~2 min).

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Step 1 – Create a Clay table & webhook

In Clay → New Table, create (or open) the table where you want data to land. Click Add Source → Webhook and copy the Webhook URL Clay generates. Need help? Clay guide → https://www.clay.com/university/guide/webhook-integration-guide

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Step 2 – Connect Clay in OpenFunnel

In OpenFunnel → Settings → Integrations, select Clay. Paste the Webhook URL into the field provided and click Save. You should now see the Clay integration marked Connected.

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Step 3 – Sync an OpenFunnel campaign

Create a new campaign (or open an existing one) in OpenFunnel → Campaigns. Click Sync to CRM and choose Clay. Generate / regenerate your outreach sequence if needed, then confirm Sync. OpenFunnel will push each prospect, signal context, and outreach message to Clay.

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Step 4 – Map incoming data to columns (one time)

When the first rows appear in Clay: Open the table and click + Add as Column on each new field (e.g., Signal Context, OpenFunnel Email Body 1, OpenFunnel LinkedIn Message 2). After this one‑time mapping, Clay auto‑populates those columns on every sync. Done 🎉 All future campaigns you sync from OpenFunnel will flow directly into this Clay table, ready for filters, enrichments, and workflows. Quick recap
  • Create Clay webhook → copy URL.
  • Paste URL in OpenFunnel → Integrations → Clay.
  • Sync a campaign from OpenFunnel to Clay.
  • Add columns once when the first data arrives.