Comparisons
OpenFunnel v Bombora Intent
TL;DR
- Observable OpenFunnel Intent Signals vs. Black-Box Bombora Intent
- OpenFunnel Leading Signals vs. Bombora Lagging Searches
- OpenFunnel Custom Inferrable Signals in Natural Language vs. Rigit Pre-defined Bombora Keywords
- OpenFunnel Signal to Contact Mapping vs Bombora Guesswork
Bombora Intent Data is a black-box keyword-surge score. You get a weekly number with no source to back it up. Bombora captures intent when the buyer is already researching and comparison-shopping and clicking whoever won the SEO.
OpenFunnel’s reasoning & inference engine infers intent from observable actions - deep hiring activity and surges, linkedin and social interactions, deep research, tech-stack changes - then explains why each action matters. Every alert links to the original source, so your reps lead with evidence, not conjecture.
Head-to-Head Snapshot
| OpenFunnel | Bombora Intent | |
|---|---|---|
| Core Signal Type | Observed activities (deep hiring activity, linkedin activity, tech adoption, filings, tweets…) | Keyword-based content-consumption “surges” |
| Reasoning Layer | Causal reasoning & inference engine links company activity to intent | None |
| Transparency | Source link for every signal | Black-box scoring; no underlying pages |
| Time-to-Signal | Real-time streaming; pushes to Slack/CRM instantly | Weekly refresh (at best) |
| Custom Topics | Plain-English queries (“companies adopting LangChain”) or one-click browser agent on any site | Limited to Bombora’s pre-defined keyword taxonomy; custom terms require support ticket |
| Noise / False Positives | Low - action must occur in public data | High - SEO, press releases, and random blog posts trigger “interest” |
| Contact Mapping | Auto-matches buyers (titles, emails, LinkedIn) | None - requires separate enrichment tool |
Why GTM Leaders Replace Bombora
- Evidence, Not Hunches - Reps can paste the source link and say, “Saw you just posted a GPU optimisation role - can help?”
- Faster Than Weekly - Catch intent the day it happens, not a week after the RFP went out.
- Beat the Research Phase - Bombora fires when prospects are already in Google results. OpenFunnel surfaces intent before they hit search - so you arrive first.
- Leading Signals, Not Lagging Searches - OpenFunnel activities are leading indicators, often weeks before formal research begins.
- Buyer Context Included - Signals arrive with mapped contacts, cutting out a tool and an extra step.
Example
Ask: “Fintechs that are looking to migrate from Snowflake to open-source DuckDB in the last 60 days.”
- OpenFunnel returns: 7 companies, infra job post spike mentioning explicit migration, mapped to the right team.
- Bombora requires: Pre-define a “DuckDB” keyword (if available), wait for a weekly surge score, then manually look up contacts.
Skip the Guesswork - Try Intent Signals You Can See
Book a 15-minute demo and watch a live, source-linked signal appear in your Slack before the call ends.