OpenFunnel has unique Agentic Listening capabilities and one use-case is finding people that are announcing they are attending a conference on Linkedin, Twitter etc. How does this help AEs ?
  • AEs connect Hubspot to OpenFunnel (details here) and find prospets in their CRM who are attending a conference to intiate a conversation
  • AEs find new prospects in their territory who are going to a conference they are attending, so that they can generate new business opporutnities

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How to Launch Conference Signal Play on OpenFunnel

Deploy OpenFunnel Agents captures Conference attendees in 3 ways
  • Prospect Social Listening
    • Select your ICP
    • “I want to target prospects attending RecFest Conference 2025”
    • Usually prospects announce attenance starting a month ahead of the conference so best to set the date accordingly
    • Set to Run Daily so that you capture all the announcement till the day of the conference
Screenshot2025 07 14at6 46 57PM Pn
  • Company Social Listening [Companies announce their attedance too]
    • Select your ICP
    • “I want to target companies attending RecFest Conference 2025”
    • Usually prospects announce attenance starting a month ahead of the conference so best to set the date accordingly
    • Set to Run Daily so that you capture all the announcement till the day of the conference
Screenshot2025 07 14at6 44 32PM Pn
  • People Browser Agents [Speakers are usually listed on Conference Website]
These 3 combined give you the maximum coverage for a given conference! Screenshot2025 07 14at6 45 22PM Pn You can create a common Campaign from each of these signals and find emails and generate contextual outreach message on OpenFunnel and export it to your favorite outreach tool in one-shot! Screenshot2025 07 14at6 57 35PM Pn Happy GTMing!