OpenFunnel Powers Pylon’s Cold Outbound Strategy

The Problem

Pylon’s SDR team was scaling fast into a massive B2B TAM. Account availability was never the issue. Timing was. Without sharper signals, reps would burn through the TAM and re-sequence the same leads with the same generic outreach. They needed to know when to reach out. And why.

How OpenFunnel helps

OpenFunnel monitors Pylon’s entire TAM 24/7 for custom-defined market signals at scale. Every day, it surfaces net-new accounts and contacts tied to those signals. Pipes them to reps with full context and reasoning. These aren’t accounts you can find in ZoomInfo or Apollo. Pylon doesn’t want to stop at “B2B SaaS companies hiring in support.” It deploys signals like:

Auto-find companies doing customer support over the phone.
Auto-find dev tool companies running Slack-driven support with a 5+ person team.
Auto-find Series A startups opening their first-ever support req with no ticketing tool in place.
Auto-find companies looking to add add AI in their customer support or do Support Automation .
Auto-find accounts hiring CS/Support while running Zendesk, Intercom, Gainsight, or ChurnZero. Consolidation window.
Auto-find accounts where the Plain AE just engaged with a Head of CS.
Auto-find new VPs and Heads of CS starting roles at target accounts. 90-day re-evaluation window.

OpenFunnel runs these signals 24/7 across the entire market. Fresh accounts surface the moment they match.

How SDRs OpenFunnel Daily

Reps wake up to a fresh list of net-new accounts and contacts. Round-robined and assigned. Each account comes with the trigger signal, enrichment, and full reasoning for why now. OpenFunnel pipes it into Pylon’s CRM and loads contacts into an Amplemarket sequence. Reps click approve and execute. No manual research. No list-building. No guesswork. SDRs and AEs also get daily Slack alerts on assigned and house accounts as new signals fire.

How AEs Re-Activate Dormant Accounts using OpenFunnel Signals

AEs set custom filters on their in-CRM accounts. Slack and email alerts the moment a deployed signal fires. A natural trigger to re-engage. From there, reps use the OpenFunnel MCP to research the account across stacked signals plus other connected MCPs. Detailed re-engagement strategy in minutes.

The Results

$200K in pipeline for Pylon’s Mid-Market team in 60 days. 4x ROI. Every SDR and AE on the team runs their own personalized signals. OpenFunnel scales 1:1 prospecting precision across the entire GTM org. Thousands of net-new accounts surfaced per month with active pain-points that no other data tool can see.

Documentation Index

​OpenFunnel Powers Pylon’s Cold Outbound Strategy

​The Problem

​How OpenFunnel helps

​How SDRs OpenFunnel Daily

​How AEs Re-Activate Dormant Accounts using OpenFunnel Signals

​The Results